Irregular screen helps the development of cultural and tourism market

As the cultural and tourism industry moves from the era of "casual sightseeing" to the era of "deep immersion" experience, the integration of technology and culture is giving birth to unprecedented business innovation. In this wave of industrial upgrading, display technology is no longer a simple information carrier, but has become the core medium for activating cultural IP and reconstructing spatial narrative. Among them, LED irregular screens stand out from numerous display devices due to their flexibility in breaking through form limitations, ultra-high image quality performance, and compatibility with diverse technologies, becoming a key force in breaking through cultural and tourism scenes, creating a new paradigm of immersive experience for tourists that combines visual shock and emotional resonance.

The demand for innovation in the cultural and tourism industry has provided a broad stage for LED irregular screens With the improvement of people's aesthetic level and the growth of spiritual and cultural needs, traditional static landscapes and one-dimensional cultural exhibitions are no longer able to meet tourists' pursuit of "participation" and "memory points". The evolution of concepts from digital cultural tourism, smart cultural tourism to immersive cultural tourism is essentially a redefinition of "cultural expression forms" - it requires the use of technological means to transform abstract cultural symbols into tangible experiences that are perceptible and interactive. As the "visual entrance" of cultural and tourism scenes, LED display screens have undergone iterations from standardized large screens to customized irregular screens. Its core transformation lies in freeing themselves from the inherent form of "flat and square" and becoming a part of spatial design with shapes that are more in line with the theme of the scene, achieving a deep integration of "screen as landscape, landscape as screen".

As a "barometer" of innovative achievements in the cultural and tourism industry, the Cultural Expo has long become an important window for LED irregular screensto showcase their charm. In previous exhibitions, the creative combination of various alien screens and cultural elements constantly refreshes people's imagination boundaries of "technology+culture". In the 2020 Along the Yellow River Cultural Tourism Exhibition Area, four irregular screens are arranged in a staggered manner to create a surrounding visual space. When the giant waves of the Yellow River surge on the screen, the water mist effect and dynamic sound effects are synchronized and linked. The audience feels as if they are standing on the rocks in the middle of the river, intuitively experiencing the magnificent momentum of "the Yellow River's water rising from the sky". Many tourists stop for a long time and record this shocking moment with their cameras.

At the 2021 China International Cultural Expo, the innovative design of the "Great Beauty China" comprehensive hall maximizes the scene adaptation capability of LED irregular screens. The exhibition hall is inspired by the "landscape scroll" and adopts a wrap around double curved shape, creating the first super large double-sided surround flexible screen matrix in China. The outer screen dynamically interprets the "Thousand Miles of Mountains and Rivers" in 4K ultra high definition picture quality, and the green mountains and rivers seem to come to life as they flow, presenting a clear three-dimensional sense of layering with the changing perspective; The inner screen is themed around "rivers come from the same source", playing immersive images of "coming from the Yangtze River" and "coming from the Yellow River" in a loop. The gentle and long Yangtze River intertwines with the majestic Yellow River on the screen, and with the surround sound system, allows the audience to experience the river veins of Chinese civilization while walking. This "person in the middle of the painting" experience became one of the most popular check-in points at the exhibition that year.

The "Wave Screen" of the 2023 Hangzhou Cultural and Creative Expo further explores the dynamic performance of irregular screens. This screen matrix, consisting of dozens of independently controllable units, simulates the rhythm of ocean waves through a three-dimensional structure with concave and convex undulations. When the screen lights up, the blue ripples progress layer by layer, sometimes like ripples on a calm lake surface, sometimes like surging waves hitting the coast, combined with the changing light and shadow, giving the static screen a "flowing sense of life". According to on-site staff, this wave screen not only showcases natural landscapes, but also combines traditional cultural elements. It has attempted to transform the graceful trajectory of Yue Opera sleeves into dynamic ripples on the screen, achieving a clever dialogue between traditional art and modern technology.

The integration of LED irregular screens with the cultural and tourism industry has long surpassed the "one-time display" of exhibitions and penetrated into normalized scenes such as scenic spots, theme parks, and cultural venues. The Nanjing Dragon Valley Theme Park, which debuted in 2021, broke the industry record with a giant creative tree shaped LED speaker screen. This irregular screen is based on a wide top and narrow bottom speaker design, with a top diameter of 27 meters and a bottom diameter of 8 meters, and a total area of approximately 680 square meters. It was the largest irregular speaker screen in the world at that time. The screen surface simulates the texture of tree bark, and when it lights up at night, the dynamic images of the four seasons will be presented from the "trunk" to the "crown": cherry blossoms blooming in spring, lush branches and leaves in summer, golden leaves drifting in autumn, and snowflakes fluttering in winter. Combined with the fantastic setting of the theme park, it becomes the iconic landscape of the park. Whenever night falls, the screen interacts with the surrounding light shows and laser performances to create a magnificent audio-visual feast, attracting a large number of tourists to come and watch.

In addition to theme parks, many historical and cultural scenic spots have also begun to introduce LED shaped screens to activate cultural heritage through a "light renovation, heavy experience" approach. At a certain ancient city wall scenic area, staff made a profile of a section of the city wall into an irregular screen, which played animated short videos of the construction process and historical changes of the ancient city wall in a loop. Tourists stood in front of the screen, as if they could see the scene of craftsmen working thousands of years ago through the city wall; In the Han Dynasty culture exhibition hall of a certain museum, a set of irregular screens resembling bronze tripods are placed in the center of the display cabinet. The screens display the evolution of bronze ware patterns and interpretation of inscriptions, echoing the physical cultural relics in the display cabinet, making visitors' understanding of history more three-dimensional and vivid. This integration of technology and culture not only avoids the destruction of cultural relics and historical sites, but also enhances the interest and knowledge of exhibitions, achieving a win-win situation of "protection and utilization".

The reason why LED irregular screens have quickly become popular in the cultural and tourism industry lies in their ability to meet the three major needs of industrial upgrading: adaptability in form - the ability to customize any shape according to the scene theme, from natural landscapes to cultural symbols, from abstract art to concrete objects, achieving seamless integration with the environment; Scalability of Content - Supports 4K, 8K ultra high definition image quality, compatible with multiple technologies such as AR, VR, MR, projection, etc., capable of carrying rich content such as dynamic images, interactive games, real-time data, etc; Immersive experience - through surround, curved, and three-dimensional layouts, combined with sound effects, light and shadow, special effects, and other elements, a multi sensory interactive experience space is constructed, allowing visitors to transform from "spectators" to "participants".

In the future, with the development of new technologies such as Mini LED and Micro LED, LED shaped screens will evolve towards thinner, more transparent, more energy-efficient, and smarter directions. Perhaps in the near future, we will see the combination of transparent alien screens and glass curtain walls of ancient buildings, allowing historical buildings to maintain their original appearance during the day and become a "living carrier" for showcasing cultural content at night; Perhaps you will see flexible and foldable shaped screens that can be transformed according to different performance needs, bringing more possibilities to cultural tourism and performing arts.

From creative exhibitions to normalized applications in scenic areas, from a single visual presentation to a multi sensory immersive experience, LED shaped screens have been deeply embedded in the development genes of the cultural and tourism industry. On the path of empowering new forms of cultural tourism with creativity, it is not only a product of technological innovation, but also a carrier of cultural expression. In the future, with the further integration of technology and culture, LED shaped screens will continue to play a role in "breaking boundaries" and "integration", bringing more surprises to the cultural and tourism industry, allowing tourists to experience unique immersive experiences in every trip.